Proud to share that the iMessage sticker pack we created with The Minorities was the #2 Top Paid sticker pack in the App Store.
How this came to be is a funny story. I called them through their Instagram account after binge-watching their videos over a weekend. Surprisingly, they picked up. I talked with Zeb for a little bit and he couldn't have been nicer. We didn't talk very much business, but I told him with their channel growing so fast that I'd love to stay in touch in case an opportunity came across my eye.
A few months later I got a PR request for RentHoop, my app for finding roommates, with a focus on Sacramento. I connected the journalist with The Minorities and it turned into great PR exposure for both of us on CBS-13 Sacramento.
We had about a half-dozen conversations over the next six months. As their content is rather edgy, I had a goal of diversifying their revenue stream. They sell a lot of merchandise which is a good money maker for them, but requires them to handle all the packaging and shipping. Their house is filled with boxes and boxes.
I forget how the idea of creating iMessage stickers came to me, but they did one day which is weird because I've known about them since Apple released the feature in 2016.
As engaged and beloved as the Minorities are, iMessage stickers made perfect sense. Especially because most of their best moments come from hilarious facial expressions.
Throughout the process of creating the stickers, we realized we were building a scaleable intangible product. We came up with a name for it.
Stickers are a form of expression the same way a sticker, keychain or sweater is, only digitally. Because of the digital part, that also means you don't have to fiddle with logistics or shipping. We believe this is the way of the future as our phones and technology become even more integrated with our personalities and how we express ourselves.
We were cautiously optimistic about the launch. The Minorities have a 99.4% thumbs up rating and over 600,000 subscribers on YouTube so we figured that their fans love them and there's a lot of them.
We skyrocketed to #2 in the iMessage App store.
The feedback has been incredible so far, 20-5 star reviews and counting. We charge $1.99 for the stickers. The great part is that as their brand goes, so will their sales. In this way, they're making money off stickers when they're sleeping. We like we're able to do that for our clients.
Interested in stickers? Shoot us a message.